Sing King
Sing It Your Way with the world's biggest karaoke YouTube community.
What we did

The world’s biggest karaoke YouTube channel steps into the spotlight with a note-hitting social strategy on-going creative design and digital activations.

Monty has helped Sing King’s socials grow rapidly, with an always-on-the-pulse strategy covering live, community management and content design. From YouTube Live sing along parties to eye popping amounts of retweets, we’ve engaged their target audience of gen-z karaoke lovers, and helped launch their new app products.

The results speak for themselves with a hyper-engaged fanbase which is soon to hit over 9 million.

From chatting and growing their YouTube Community, designing their app, to building a Virtual Voices Whitepaper – Monty has worked closely with Sing King to establish them as the leaders in the karaoke field.

A client that makes everyone smile, Sing King is the ultimate destination for all things karaoke. There’s something for everyone – and this is a key theme we wanted to incorporate into our social strategy. Celebrating artists, singers, shower performers – Sing King’s socials shine as a place for their extended singing family to come together.

“Working with Monty is a real pleasure. We knew this project was in great hands with their team, and we’re so excited to continue to see it grow.”

– Shrina Lakhani, Sing King

In the last 12 months, we’ve helped Sing King launch their brand new app across iOS and Android, providing creative strategy and design. From app designs to the App Store promotional assets – we’ve enjoyed being across every part of the process with their in-house team.

The Sing King app takes the YouTube experience their audience know and love plus brings new features such as custom playlists, and themed exclusives – only within the app.

It’s been a key social aim to communicate the launch – and gain valuable downloads from across their platforms.

“The Sing King app has been a labour of love – building, designing and learning from their audience through insight and data on what they wanted to see inside a brand new product. It’s been incredible to see it so positively received online with hundred of 5 star reviews.”

– Alfie Green, Monty

As Sing King as it’s products continues to grow, so does it social – with fresh creative delivered to Twitter, Instagram, Facebook and more daily. Keeping on top of pop culture and leading the space with current and on-brand timely sharing is key to their success. Oh, and yes – a lot of karaoke singing!


Over 400% increase in audience growth
Thousands of app downloads
Millions of YouTube viewers

Socials you can brag about
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The Monty Method