From chatting and growing their YouTube Community, designing their app, to building a Virtual Voices Whitepaper – Monty has worked closely with Sing King to establish them as the leaders in the karaoke field.

A client that makes everyone smile, Sing King is the ultimate destination for all things karaoke. There’s something for everyone – and this is a key theme we wanted to incorporate into our social strategy. Celebrating artists, singers, shower performers – Sing King’s socials shine as a place for their extended singing family to come together.

In the last 12 months, we’ve helped Sing King launch their brand new app across iOS and Android, providing creative strategy and design. From app designs to the App Store promotional assets – we’ve enjoyed being across every part of the process with their in-house team.

The Sing King app takes the YouTube experience their audience know and love plus brings new features such as custom playlists, and themed exclusives – only within the app.

It’s been a key social aim to communicate the launch – and gain valuable downloads from across their platforms.

As Sing King as it’s products continues to grow, so does it social – with fresh creative delivered to Twitter, Instagram, Facebook and more daily. Keeping on top of pop culture and leading the space with current and on-brand timely sharing is key to their success. Oh, and yes – a lot of karaoke singing!