Bacardi Global - Monty
Bacardi Global
Mixing and shaking iconic legacy brands into current day social media.
What we did

Monty was approached to work across the Bacardi account, supporting a review and rollout of new social media strategy across Bacardi, Bombay Sapphire and Martini.

We consulted with their in-house team and co-created a new strategy for organic and paid social media, focusing on celebrating their customers, giving users a reason to follow each account – and ensuring there were clear influencer briefings and guidelines in place for future campaigns.

Monty also ran workshops with key stakeholders from each brand, helping support them plan for 2020/21 and their aims for each brand on social and digital. Content included a Deliveroo x Bombay partnership where you could order cocktails to home, as well as a dancing campaign with Ashley Roberts.

“Our strong relationships with bars and bartenders in the UK is incredibly important to us and as we face the current challenges together, we’re doing all we can to provide the support they need. We have 158 years’ experience of overcoming the crises and coming out fighting, and through our Raise Your Spirits initiative, we intend to do exactly that for our on-trade partners.”

– Amanda Almond, Managing Director Bacardi UK

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