WHAT WE DID
Whether it be through the consistent look and feel we’ve created through carousels, graphics, animations and reels on Instagram, our premium but playful TOV that we’ve executed across all copy and community management, or through launching TikTok.
Many alcohol brands shy away from using TikTok, however, we created a personal account for the founders (@theboysandbruce) which has been a huge success.
Here, they share their campervan travels, relationship, and what it’s like being entrepreneurs – albeit with Lot 42 branding sprinkled here and there. On TikTok we have 35,826 views, and our engagement rate is an impressive 7.94%.