Channel 5 - Monty
Channel 5
Reinvigorating an iconic reality show through fresh social media and new platforms.
What we did

Monty has worked with Viacom on campaigns for Channel 5 and Celebrity Big Brother.

Working to ‘re-engage’ the fanbase of Celebrity Big Brother during the live eviction shows Monty worked on a bespoke live preshow streamed on Twitter, as well as an Snapchat Stories partnership with UniLad.

New tools were used to rollout the award winning campaign including Snapchat Spectacles, lens, GIPHY Stickers and getting hands on with host Emma Wills, Rylan Clark-Neal and guests via Twitter Q&A.

We also worked to build the 5USA audience from scratch on social media, engaging fans of old classics and shows some had never seen. The audience grew by over 400% in just 6 months organically through dynamic content and creative strategy.

Socials you can brag about
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The Monty Method