Sony Music
Bringing Now That's What I Call Music to clubbers around the UK.
What we did
Monty worked alongside Sony’s live-event partner to launch the official Now That’s What I Call Music club nights across social media. Selling tickets to the events in Manchester, London and more.
NOW That’s What I Call Music! has been the definitive guide to UK pop music since it first appeared back in 1983.
Monty delivered social media strategy across paid and organic for Sony Music, building a drumbeat countdown to each event, as well as running targeted paid advertising across Facebook and Instagram.
The events were the first time Now Music had an official night celebrating over 100 albums of hits… and some clangers! From Spice Girls to S Club, the non stop party brought themed cocktails, a photobooth and inflatables.
“Everyone remembers their first NOW album – no one will forget their first NOW Club Night!”
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The Monty Method