Clapham institution Infernos needs no introduction, and our goal was always to reflect that instant recognition by becoming one of the most talked about nightclub accounts on social. We wanted to become known for something.
The client knew they had something special but didn’t know how to communicate that effectively on social and which channels to prioritise. Monty super-charged their content output with a video-led strategy and launched a TikTok channel with original content series to show what a night at Infernos is really like.
We started jumping on reactive moments and introduced talent-led video collaborations. Within nine months, their social followers increased by 2400%, with a TikTok channel that racks up ten million views monthly. In short: one of the most talked about nightclub accounts on the platform.