Twitter UK - Monty
Twitter UK
Reaching new audiences on the UK national handle, @TwitterUK through live content & exclusives.
What we did

Founder of Monty, Alfie Green, worked with Twitter UK to build a focused strategy around engaging and educating Gen-Z females. Showcasing new Twitter products such as Periscope and Moments, plus providing them a window into their favourite pop stars world through a #TwitterTalks series.

We produced on-brand, trending content including Polls, Moments and other Twitter products to help promote and showcase the platform.

There was also exclusive Periscope content with #TwitterTalks interviewing big pop names including Anne-Marie, Noah Cyrus and Zara Larson with fans sending in questions live, collated and then shared natively onto social.

RESULTS

– We increased the audience by over 30%, with followers shifting to female-led, while increasing engagement by over 45%

Socials you can brag about
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The Monty Method