Micro-Influencers are influential accounts on social media with a smaller following than more significant influencers. Micro-Influencers tend to have an excellent engagement rate as they actively reply to their followers and have a true connection with their fan base.
They normally have from around 3000-100,000 followers, and as such it’s is very popular to see small businesses using micro-influencers to help promote their brand and reach their niche target audience! They’re cheap, get good results, and can help you get real return on investment.
- Social Tips