Firstly, the International Olympic Committee are pretty strict on licensing. Unsurprisingly they only want their paying sponsors to make profit off the biggest sporting event in the world.
As happens every four years, the International Olympic Council are threatening legal action to anyone infringing on their trademarks on social media.
This includes but is not limited to using the phrase “the Olympics” or any version of the word: Olympic, Olympiads, Olympiad, or even “the Games”. You can’t use more general but relevant words in the context of the Olympic Games, like: 2020, Tokyo, Gold, Silver, Bronze, Medal. Use or reference any trademarked designs like the: Rings, Logo, Mascot, or Torch, and lastly use any images taken at the Olympics.
So where does that leave you? Time to give up trying to make that donut shaped Olympic rings artwork for Instagram? There’s still ways to join the conversation…