Appearances are very important when it comes to social media, and your followers’ first impressions of your page are the most important because they are the people who you want to stick around.
Being attractive as a social media brand means making sure your feed, branding and page look picture perfect, as well as knowing your audience’s interests and being the barbie to their ken. Take the time to understand the demographics of your audience, which social platforms they prefer and the ways in which they consume their media.
By getting to know your audience, what they are interested in hearing about, how old they are, when they are active and where they are from, your platform will become the pot of gold in a sea of coal.
So, what can you do to understand this data and tailor your brand’s social content to your audience’s interests? A great place to start is by using Google Analytics’ audience demographic and interests tabs to do a deep-dive into your platform’s overall audience.
Consistency and branding are also key pillars in making your brand attractive on social media; make sure that your brand’s name can be clearly seen throughout your page and remember to be posting consistently and interacting constantly with your audience, so your brand can become the number 1 page on social media where your followers are concerned!