Sorry Spielberg but that feature length film isn’t going to work for a Facebook advert. Get to the good bit quick. You have a matter of seconds to grab attention and stop your audience scrolling so lead with an offer, bright creative or recognisable face.
So whether it’s cute kittens, jaw-dropping discounts or a celebrity endorsement… find what works for your business.
Maybe you’ll be able to offer a problem or solution for your customer – or explain in a few words what you do or are selling… A study by VideoMob revealed that ads which used text in the first 3 seconds performed 46% better than those without, so keep it simple, and make it clear.