Sons is a brand built around a simple but powerful idea: men’s haircare that fits into real routines, not just bathroom shelves. From tackling hair loss to promoting healthier hair day-to-day, their products are designed to be effective, easy, and part of everyday life.
For us, the creative challenge was clear – how do we take that ethos and translate it into content that cuts through the noise, connects with men, and drives conversion on one of the fastest-growing commerce platforms?
The answer: clean, on-brand visuals, sharp edits, and stylised-but-relatable settings. Every shot was designed to keep products front and centre, while still feeling authentic and rooted in daily life. We focused on the little moments — grabbing your shampoo after the gym, styling before heading out, adding treatments into your routine — to show how Sons naturally slots into a man’s day.
With TikTok Shop forecast to reach £3.3 billion in UK sales by 2026.
Shot specifically for TikTok Shop, this campaign sits at the intersection of culture and commerce. With TikTok Shop forecast to reach £3.3 billion in UK sales by 2026 and grooming products consistently topping its best-seller charts, this was about creating not just scroll-stopping but conversion-ready content.
For Monty, it’s another example of how we bring brands to life on social-first platforms: pairing sharp creative with performance-driven strategy.
For Sons, it’s about showing up where their audience already is – and proving that effective men’s haircare can be as effortless as it is essential.