Sushi Daily’s new Bento range is all about tasty convenience—think Yakisoba noodles, salmon poke, chicken crunch rolls and more, all in one perfectly packed box. So our job? Delivering content that felt just as fresh, exciting and easy to consume.
A Social-First Strategy, Built to Pop
We kicked things off with a full creative campaign designed for Instagram’s most engaging formats – Reels, Stories, and Grid posts. Every asset was designed to bring the bento experience to life with mouthwatering visuals, bold copy and real-time reactions.
We tapped into Instagram’s appetite for short-form food content with loopable Reels that highlighted the vibrant mix of ingredients and textures. Think close-up crunches, glossy poke, and satisfying sushi roll reveals – perfect for pausing mid-scroll.
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Creators, Countdowns & Cravings
To build hype ahead of launch, we rolled out a countdown campaign filled with teaser content. Think blurred teasers, posters spotted on the streets of London, polls, and behind-the-scenes peeks at prep.
We also collaborated with a mix of food and lifestyle creators across the UK to create anticipation, with playful “bento unboxing and taste test” content that brought the product experience to life.
Their reactions? Totally authentic and deliciously shareable. This wasn’t just about pushing a product – it was about celebrating good food. We worked closely with the Sushi Daily team to ensure everything felt on-brand, localised, and universally appetising.
More Than a Meal, It’s a Moment
From first teaser to launch day, the Bento campaign was built to deliver more than just like – —it drove real engagement and product buzz. With the perfect all-in-one meal as our hero, we delivered a launch that was bold, fun, and irresistibly social.
Because let’s be honest – these boxes are so good, you don’t even have to share (unless you want to).
Hungry to create your own social-first product launch? Get in touch – Monty’s got you covered.