Goal one – Grow my social media following
So, in 2022 you want to grow your social media following. Well, first off you need to choose the right platform to fit your target audience.
Instagram and Twitter are full of users aged 14-29 whilst Facebook’s biggest demographic is 30-60. You can also look at what channels your peers and competitors use and piggy back off that! A good starting point is two social platforms, giving you lots to play with!
Next you need to analyse your competitors. What are they doing right? Is there something you need to do that is working for them? What are they doing wrong? Have you found that things are working well for you and not them? Once you have gathered all the information you need to put this into action, build a plan of your priority goals. Is it followers? Comments? Website clicks?
Hashtags will be useful as they help your content be categorised with similar content making you more visible. Paid content which will also make you seen within your targeted audience.
Considering the end goal, and how you’d like to get there is of paramount importance. Considering your audience, platforms and purpose will help you understand what is needed to reach your goal.