Start with a small paid budget
That’s right… you’re going to need to put together a small marketing budget to kick things off.
Paid advertising is one way you can use Facebook to promote your business and get the word of your brand out there; the first step is to create a Facebook Ads Manager account, which is a sophisticated dashboard that provides users with an overview of all their campaigns.
You can’t run ads through personal profiles, so to do this you’ll need a Facebook Business Page. The next step is to start creating an ad, new campaign or ad set through Facebook’s Ads Manager and to do this, step over to the type of ad you want to create and click the green “create” button.
Once you’ve chosen which type of ad you want to create, you’ll want to choose an objective of which Facebook offers 11 to choose from: brand awareness, reach, website traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales and store traffic. By choosing one of these objectives, you’re giving Facebook a better idea of what you’d like to do so they can help you find the best-suited ad options, so choose wisely!