As an official TikTok Shop partner, helping brands set up, scale, and succeed on the platform, this is another brilliant collaboration for us, and one that plays perfectly to Monty’s strengths in strategy, creators, and social-first storytelling.
Why TikTok Shop? Put simply, it’s where culture meets commerce.TikTok has become the place where trends are born, products go viral, and new routines are shaped in real time.
For beauty and hair in particular, the opportunity is huge – #BeautyTok has over 200 billion views globally, and the UK market alone is forecast to hit £3.3 billion in TikTok Shop sales by 2026.
Audiences aren’t just scrolling; they’re shopping, learning, and sharing, making it one of the fastest-growing channels for beauty discovery and purchase.
Enter Goldwell: a brand with decades of heritage in salon-grade innovation, known for their professional colour expertise and products trusted by stylists worldwide. Their mission has always been about helping people achieve beautiful, healthy hair — and now, together, we’ll be translating that heritage into content, creators, and campaigns that resonate with a new generation of shoppers on TikTok.
#BeautyTok has over 200 billion views globally, and the UK market alone is forecast to hit £3.3 billion in TikTok Shop sales by 2026.
Monty will be supporting Goldwell across the full TikTok Shop journey – from end-to-end setup and onboarding through to strategy, creator partnerships, and content production.
Expect to see everything from authentic creator-led tutorials to scroll-stopping product showcases, all designed to inspire audiences and drive meaningful results.
For us, this partnership is more than just another campaign – it’s about helping a world-class brand show up in a new space where discovery and creativity drive sales.
Big hair news, and the start of something brilliant. Let’s get glowing.