Instagram Likes are a way that Instagram users can show their interest and approval for content and for a long time, the number of likes as well as comments on a post was how the popularity of it was measured.
In recent years however, Instagram has been testing a like-free Instagram for select users across the world in an attempt to make Instagram a “safer place on the internet”. By eliminating the “number of likes = popularity” ratio that has become so popular in Instagram culture, Instagram hopes that users will enjoy their time on the platform more without having to feel scrutinised if they didn’t get the same amount of likes as others.
We’re going to be exploring whether 2022 will be the death of Instagram likes once and for all as Instagram narrows in on finalising their choice to hide likes for all Instagram users.
- Social Tips