Earlier this year, our founder Alfie Green joined The Impact Collective’s Summer programme, speaking on a workshop panel about all things content, creator economy, and strategy.

Beyond that, Alfie also helped shape the overall programme, supporting participants with insights on how to build sustainable, ethical partnerships with brands while staying true to their values.

Now, we’re excited to be continuing that journey with the team as they launch Cohort 2.

Monty will be delivering training sessions and Q&As for participants, helping them unlock the tools and confidence they need to thrive in today’s creator landscape.

From monetisation to storytelling, we’ll be sharing the real-world lessons we’ve learnt from campaigns with charities, non-profits, and big brands – and translating them into practical advice for the next wave of changemakers.

The timing couldn’t be more important. The global creator economy is now valued at over £300 billion and is set to double by 2027.

While big-name influencers often grab the headlines, it’s the micro-influencers – creators with smaller but highly engaged communities – who are driving some of the most authentic impact.

Research shows they deliver 60% higher engagement rates than larger influencers, and are trusted by over 70% of audiences when it comes to recommendations. For charities, social enterprises, and purpose-driven brands, that trust translates directly into action.

For us, this partnership is about more than just content. It’s about nurturing the next generation of impact-driven creators, equipping them with the skills, confidence, and support they need to use their platforms for good.

We’re proud to play a part in that journey – and can’t wait to see what Cohort 2 achieves.