If you don’t know the Sidemen by now, here’s the rundown: the group – made up of KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123 and W2S – are true internet royalty. With a combined following of over 138 million across platforms, they’ve built a content empire that spans YouTube, merchandise, food brands, and now, reality-style game shows.
Their content pulls in millions of views per video, and their reach on TikTok alone is explosive – making them the perfect crew to launch something on this scale.
@wearemonty ???????? Behind the scenes with some of the biggest UK TikTokers at the @Sidemen exclusive TikTok Live show to promote their new gameshow Inside! 10 contestants will be locked in the Sidemen House set series of challenges for their chance to win a share of £1 million pounds! During the 3 hour live stream there were epic challenges, a 10k prize for the champ, 500k viewers and over 6.1 million likes. It was great to be a part of it! Catch the premiere of Inside this Sunday on the Sidemen's YouTube channel. #sidemensunday #sidemen #insidesidemen ♬ MILLION DOLLAR BABY (VHS) – Tommy Richman
The Sidemen’s TikTok Live show to tease the launch of Inside didn’t just break the internet – it practically melted it. Over the course of the three-hour stream, fans watched creators take on high-stakes tasks and compete for a £10,000 top prize – and the engagement was off the charts:
- 500K+ live viewers
- 6.1 million likes during the stream
- One seriously hyped-up audience waiting for more
As always, TikTok creators brought the energy, from wild reactions and live commentary to moments of genuine chaos and comedy. And from our vantage point behind the lens and backstage, it was clear: this was more than a content drop -it was a digital event.
“This was more than a content drop -it was a digital event.”
As a creative and social agency, getting to be part of high-energy, creator-first campaigns like this is what we live for.
We thrive on bringing storytelling, hype and production polish to moments that make waves. Whether it’s TikTok Lives, launch campaigns, or behind-the-scenes content – being on the ground (and in the algorithm) is where we do our best work.
Catch the premiere of Inside this Sunday on the Sidemen’s YouTube – and stay tuned for more behind-the-scenes action from Monty.