From TikTok Shop management to organic content and paid campaigns, our partnership with Sons is all about turning scrolls into sales.
This shoot was a perfect snapshot of how we work: collaborative, creator-led, and creatively strategic. Together with the Sons team, we’ve built a content engine designed to not only stop thumbs but also drive real ROI. And our approach starts well before the camera rolls.
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Where Strategy Meets Storytelling
Our creative team kicked off the process with trend analysis and performance insights, looking at what’s working across TikTok – both in the grooming and mens hair loss category and beyond.
From there, we build a bank of concepts rooted in Sons’ brand goals and tone of voice. Each piece of content is crafted with a purpose, whether that’s educating new customers, showcasing product benefits, or pushing a Shop CTA that converts.
And we don’t just chase trends for the sake of it. We make sure each idea is distinctly “Sons”, turning creator formats into branded moments that feel native, not forced.
A Day on Set: Real Talk Meets Real Results
For this shoot, we teamed up with Harry Horrigan, DJ, creator and actual Sons customer, whose style brings just the right mix of authority and relatability.
With a clean set, snappy scripts, and creative flexibility, we were able to shoot a suite of content ranging from product walkthroughs to TikTok Shop call-outs – all in a way that feels natural and high-impact.
From helping Harry land the perfect hook, to capturing that subtle product swipe just right, every frame was built with performance in mind. And of course, Sons were right there with us on set – feeding into the ideas, sharing brand updates, and shaping the content in real-time. It’s a true collaborative process from start to finish.
From Shoot to Shop: Performance Is Everything
As with all our work, this shoot wasn’t about a one-off viral hit. It’s part of a wider strategy where we’re testing, learning, and scaling. We’ll be pushing this content across Sons’ TikTok Shop, organic feed, and paid media – making sure it reaches the right audience with the right message.
Because in the end, it’s not just about views. It’s about real people clicking through, converting, and coming back.
Want to create social content that drives action, not just attention? Drop us a line – let’s make something scroll-stopping together.