Working alongside our production partners at Elm Media, we headed to Parliament Square to capture a moment that felt genuinely urgent: Indigenous leaders and coalition partners, including the Global Alliance of Territorial Communities (GATC), bringing their message directly to the doorstep of the people who can actually act on it.
The message was simple, and hard to argue with – the communities who have protected the world’s forests for generations are still fighting to be heard on the policy decisions that shape their future. Climate funding that’s meant to reach the frontlines too often doesn’t get there.
Our brief was to get close to that story and tell it in real time, not from a distance. So we built the day around a few different ways in:
We opened with “Come With Me to Westminster” – a POV, day-in-the-life piece filmed on the walk into Parliament Square, putting our audience right alongside the leaders making that journey. Then there was “Cardboard Signs” – leaders and coalition partners holding hand-made placards, the kind of raw, unpolished visual that stops the scroll far better than anything glossy would. And finally “Pass the Message”, built around one large printed letter and envelope — a simple prop carrying a message with real weight behind it.
Coordinating a joint crew with Elm Media meant moving fast – access, timings and even the exact location were still being confirmed right up to the morning of the shoot. But that’s often how the best access journalism-style content comes together: you stay flexible, and you’re ready the second it happens.
Hearing these testimonies delivered in person, a stone’s throw from the people whose decisions shape global climate funding, was a genuine privilege. It’s a sharp reminder of what content can do when there’s real purpose behind it – this wasn’t brand storytelling, it was amplification. Giving a platform to voices that have gone unheard for far too long.
It’s exactly why purpose-led and NGO partnerships sit right at the heart of what we do at Monty, alongside our commercial brand work – not as a side project to it. The campaign is still very much live. If you believe climate funding should reach Indigenous peoples on the frontlines of the crisis, you can add your name and join the movement here.
If you want to learn more about the projects we’re proud to be part of, follow us on social or get in touch – we can’t wait to share more of the work we’re doing to help stories like this cut through.