If you don’t know already, we’re here to tell you that most of the trends you see on social media were created on TikTok. Trends have become a part of our daily social intake and no matter if you’re on TikTok, Instagram, Facebook or Snapchat you will 99% of the time see a video that is a trend.
Trends are fun, fast and forever changing, and we’d say that TikTok users are responsible for creating a large majority of them. A trend is usually linked to a sound and is accompanied by a dance, some text on the screen or popular in-app filters. A big reason why trends emerge on TikTok is its audio system, which allows you to pre-select an uploaded sound to accompany your video, and then be shared with other users.
This means if someone creates a remix of a popular song or a popular sound, that audio clip can eventually be used in thousands of other videos! And THIS is why it’s so easy to start a new trend on TikTok and even easier to participate in one. If you asked a Gen Z person to listen to a TikTok sound, they’ll more times than not be able to tell you which trend the sound belongs to! Crazy, right?
TikTok videos are 7 seconds – 10 minutes long, and trends are usually shorter than a minute long, so it doesn’t take much time out of your day to watch different trends or even to take part in them.
Just imagine a young person who gets tired of things quickly and is always looking for something quick and interesting to take part in, now imagine an app with users that generate new big trends almost every week for people to enjoy and participate in… TikTok is like a paradise for Gen Z who constantly want something different and fun to keep busy with on social media.